American Express has indeed announced major updates coming to its U.S. Consumer and Business Amex Platinum Cards® later this year (2025). The company is touting this as its “largest investment ever in a Card refresh,” signaling a significant evolution of these premium products.
The official announcement came on Monday, June 16, 2025, with more specific details expected to be revealed in the fall. While American Express has not yet provided a full breakdown of every new benefit or any changes to the annual fee, they have outlined the strategic direction and hinted at key areas of enhancement.
Here’s what cardmembers can expect based on the official release and reports:
American Express Announces “Largest Ever” Amex Platinum Card Refresh for Late 2025
American Express is set to significantly enhance the value proposition of its flagship U.S. Consumer and Amex Business Platinum Cards later this year. The company’s Group President of U.S. Consumer Services, Howard Grosfield, emphasized that these updates aim to “take these Cards to a new level, not only in what they offer in travel, dining and lifestyle benefits, but also in how they look and feel, to meet the evolving needs of our customers,” particularly targeting Millennial and Gen Z high-spenders.
While full details are expected to be unveiled in the fall of 2025, here are the confirmed and highly anticipated changes:
1. Significant Expansion of the Centurion Lounge Network:
- American Express is further cementing its leadership in airport lounge access. They announced the opening of three new Centurion Lounges globally within the next year:
- Newark, New Jersey (EWR)
- Salt Lake City, Utah (SLC)
- Tokyo, Japan (HND)
- These additions will bring the total number of Centurion Lounges worldwide to 32, enhancing a key value proposition of the Platinum Card.
2. Enhanced Dining and Hotel Programs:
- American Express will continue to heavily invest in its curated dining and hotel benefits.
- Resy and Tock Integration: The recent acquisition of Tock will significantly bolster Resy, adding 7,000 restaurants, wineries, and venues to the platform. This expands cardmembers’ access to coveted reservations and unique culinary experiences.
- Fine Hotels + Resorts (FHR) and The Hotel Collection (THC): Hundreds of new properties are being added to these programs, which currently feature over 2,600 curated properties. FHR specifically offers guaranteed 4:00 p.m. late checkout at over 1,600 locations worldwide.
3. Focus on Lifestyle Benefits & New Brand Partnerships:
- The refresh will broaden the appeal beyond just travel, leaning into lifestyle experiences that resonate with a younger, affluent demographic.
- While specific brand partners have not been named yet, Amex plans to announce more as part of the refresh, indicating new credits or exclusive offers in areas like wellness, entertainment, and digital subscriptions.
4. Amex Platinum Card Specific Upgrades:
- The Amex Business Platinum Card is also slated for updates designed to provide “more benefits they can use to help their companies grow.”
- While concrete details are scarce, the focus will likely be on enhancing tools and rewards relevant to business expenses, cash flow management, and other entrepreneurial needs, building upon existing benefits like flexible spending limits and virtual cards.
5. Potential Design Refresh:
- The announcement hinted at changes to “how they look and feel,” suggesting a possible refresh of the physical card design itself.
6. Annual Fee Outlook:
- American Express has not yet confirmed any changes to the annual fee, which currently stands at $695 for both cards. However, industry analysts and frequent flyers widely anticipate an increase, given the “largest investment ever” claim and the competitive landscape with rivals like Chase (which is also rumored to be updating its Sapphire Reserve card). Any fee adjustment would likely be announced along with the full suite of new benefits in the fall.
American Express is clearly making a strategic play to maintain its dominance in the premium credit card market and attract a new generation of high-spending cardholders. Existing and prospective Platinum Card members should keep an eye out for the detailed announcements expected later this fall.
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